Connect Meta (Facebook & Instagram)

Send the same Lead, Qualified and Purchase events to Meta through the Conversions API. · 4 min

Meta then learns from booked and paying patients too, and you can use value optimisation on Facebook and Instagram campaigns.

1
Open Meta Events Manager and select your pixel (dataset).
2
Copy the Pixel ID shown at the top of the page.
3
Go to Settings → Conversions API → Generate access token and copy the token.
4
In Whapture, open Settings → Integrations, paste both into the Meta card and save. We test the connection on save.

Events are matched using the Facebook click ID plus hashed email and phone, and de-duplicated against your browser pixel, so nothing is counted twice.