Once connected, every lead your team marks Qualified or Closed (with its value) reaches Google Ads within seconds, so Smart Bidding learns which clicks become paying customers.
- 1Open Settings → Integrations and click Connect Google Ads.
- 2Sign in with a Google account that has admin access to your Google Ads account, and approve.
- 3Back in Whapture, enter your Google Ads customer ID (the 10-digit number at the top right of Google Ads, like 123-456-7890) and click Activate.
- 4Whapture creates three conversion actions in your account: Whapture - Lead, Whapture - Qualified and Whapture - Closed Deal.
Agencies: if you reach the account through a manager account (MCC), open "Managing this account through an agency / MCC?" and enter the manager ID too.
Recommended bidding setup: set Whapture - Lead and Whapture - Closed Deal as primary conversions and Qualified as secondary. Once you have 15–20 closed deals a month, switch to value-based bidding with Closed Deal as the only primary.
Next step: accept Google's customer data terms, or many conversions will be rejected. See Accept Google's customer data terms.